My transformational, disruptive, and insightful approach is respectful of the needs and objectives of clients and I fully understand the changing customer needs of the mobile, knowledge worker. I encourage ‘big-picture’ thinking, work collaboratively and share my knowledge and learning. My corporate values include working within a trustworthy, thorough, fun and inspirational environment while providing high quality work, effective communications, on time delivery and value for budget dollars spent.
My clients include SME’s, multi-national companies, owner managed and shareholder driven companies in a range of industry sectors. I also work with government and non-profit organizations at the federal, municipal and provincial levels in a variety of jurisdictions.
“For me I tell clients, the most important part of any disruptive marketing or sales program is to develop your strategic plan first and then consider all the marketing elements that make up the strategy. This allows us to look at all the options, consider the return on investment needed, the number of transactions required, the execution issues and select the best approach and budget to get the proper results. A good strategy gets results, saves time and really helps to reduce costs.”
A customer strategy, often called a customer experience strategy, is a plan for creating or improving the customer experience you provide. A good strategy considers your customers, their needs, and how you can best meet them.
True use of creative services combines a strong, strategic understanding of the client’s communications objectives with breakthrough creativity that effectively engages, educates, persuades and motivates a target audience.
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and how people perceive you.
A disruptive company has one of two goals which include designing its product or service to match the demand of an emerging market, or re-shape an existing product or service to meet the demand of customers unsatisfied by the current suppliers in the market.
Organizations and business leaders face increased pressure to operate more efficiently and effectively. This drives the need to refine and re-design business processes resulting in streamlined operations and more value-oriented services.
Campaign management entails thoughtful planning and sensitive implementation, and above all, consultation with, and the involvement of, the people affected by the Campaign. If done successfully the efforts will showcase major ROI over time.
In today’s rapidly shifting world, SEO techniques can change on a dime and the worst part is that you might not even know it. Tricks that could have won you a front-page result last year could be obsolete now, but my team has this covered.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. Mobile marketing is the future yet it is here now. Let me help you solve these issues.
Teaching an organization to become more effective with securing customers or clients or helping individuals or departments develop new ways of thinking has always been my mission. Part of any effective marketing program is to educate, teach and motivate.
Many years of marketing and building very strong connections in our industry are the two things that have allowed me to create dynamic and results-based marketing eco-systems. I can assemble a diverse team of qualified professionals specifically created for any major project and client we work with if needed. l will meet with you to ascertain your needs, discuss your strategy and focus and source a team of stealth professionals to develop and carry out the project on time and on budget. Knowledge work is problem solving that requires a combination of convergent, divergent, and creative thinking. With proper planning it’s a simple process.Let's Talk
I am a strategic marketing consultant and an expert in developing insight-based marketing strategies to transform businesses, often with amazing and dramatic results. Kensel has been developing leaders, transforming organizations and has helped generate more than $1 billion in growth and profit combined for a variety of private and public sector organzations.
Post Graduate Degree – Masters In Business Major In Marketing
Certified Odyssey Consultant Organizational Transformations Specialist
Certified Master Coach Executive Coaching & Behavioural Coaching
Today’s customers and clients want to choose the way they do business with you. Some customers may prefer to meet face-to-face. For certain transactions types, others may prefer to use the phone or purchase products directly online. Mobile technology is also growing so fast that in many countries it has become an everyday part of doing business. So, every marketing challenge is different, and every client requires a personal approach to problem solving.
My clients have a lot of different needs and often require specific skills that another focused professional can provide to assist in helping to fulfill a specific client challenge. That means affiliating with smart and capable professionals that can understand what the client needs and be part of the team in delivering the solution.Affiliate With Me
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
I have worked together with Kensel on several projects, and we shared office space for more than five years – years which incidentally rank among the best of my business life. Kensel has one of the most impressive, creative marketing minds I have ever encountered. He brings with it such a positive charge, such a high level of energy, that you invariably go away from meetings with him renewed and filled with enthusiasm – excited about the new ideas that he invariably presents.
Kensel has a unique balance of passion and professionalism. Kensel isn’t just willing to provide support, he’s proactive about doing so. Over the past few years, I have recognized some of his salient strengths: A balanced (strategy and tactics) and in-depth knowledge of business; understanding of people and their behaviour; coupled with a never-ending supply of creative genius. If that wasn’t enough, his integrity and humble nature are rare attributes and make him a true asset for any prospective client.
Kensel and his team were able to perform a wide variety of services for us. In each case, I was pleased with the results. I have no hesitation in recommending Kensel.
Kensel is quite possibly the most creative, motivating and entrepreneurial marketing professional I have ever met. A firm believer in the law of attraction and power of positive thought, Kensel has achieved his own success and now strives to help his marketing clients do the same. Whether it be a partnership strategy, marketing plan, or just some fresh ideas for generating revenue, Kensel will bombard you with ideas left right and centre; then he’ll actually help you implement them.
KJT always had boundless energy and a fresh new handful of ideas and angles. This positive energy was in turn absorbed by his peers and clients. I’m sure some might argue whether positive attitude is a business skill or not, but I would suggest that being able to laugh, deflect negativity, and continue to pursue personal and business balance is as powerful as any acquired leadership trait.
Kensel is an adept marketing professional. He has a high level of integrity, work ethic, attention to detail. I have especially enjoyed his keen experience with marketing strategy.
Kensel is a brilliant marketing strategist who assisted in formulating a “go-to-market” strategy for a software concept. Kensel has a great vision and understanding of applying winning sales and marketing strategies to complex solutions and is very customer-centric in his thinking. I would highly recommend any company seeking to grow revenues and expand into new markets to speak with Kensel.